Coulter & Theriault Re-Design and Re-Define Driver Coaching

3/28/2019 Coulter & Theriault Re-Design and Re-Define Driver Coaching

Mooresville, North Carolina: Today, two notable names in the NASCAR and short track arena, Joey Coulter and Austin Theriault, announced their new business venture within the motorsports industry. DriveRefine was established with a strong focus on helping the driver maximize his or her skills behind the wheel through their driver optimization process.

DriveRefine’s mission is to provide drivers of all experience levels the guidance necessary to maximize their investment in motorsports. This is accomplished by implementing the duo’s comprehensive process that combines all of the necessary components a driver needs to find an edge over the competition. “We focus on helping the driver maximize his or her skills behind the wheel by giving them the tools they need to be more prepared before an event, optimize their performance during the event, and analyze information after,” Theriault commented. 

“The whole industry knows that a driver has to be marketable and attract sponsorship to climb the ladder, but based off of what we’ve been seeing throughout the NASCAR landscape lately, there is still proof that talent and results are still moving the needle,” stated Coulter.
“There is a serious gap not being addressed by spotters and typical driver coaching in our industry today,” stated Coulter. “Unlike most programs that are only implemented at the track, we offer one that combines at track elements with a comprehensive pre and post race process, giving the driver all of the necessary components to develop and perfect their race-craft.”

The combined involvement that Theriault and Coulter have from Late Models to the NASCAR Xfinity Series, is almost equivalent to two decades worth of knowledge and expertise within the racing industry. Coulter and Theriault have both used their experience to strengthen the skills of drivers making the climb to the top of their respective divisions. Coulter formed CIV Driver Optimization in 2015 to help drivers maximize their individual strengths when behind the wheel of the racecar. Theriault has also been a crew chief, coach and spotter for a number of drivers over the past several years, including Travis Stearns, Molly Helmuth, Chase Purdy, Zane Smith, Dacin Roberson and Cory Roper to name a few. Joey and Austin met at the Performance Racing Industry show in late 2018, and both agreed that it was time to re-design and re-define traditional driver coaching.

Theriault and Coulter are excited to announce the launch of DriveRefine- a driver optimization program built by drivers, for drivers.
About the founders:
Coulter scored an ARCA Series win at Berlin Speedway in 2010, propelling him to the Bill France four Crown Award. In 2011 Coulter was named the NASCAR Gander Outdoor Truck Series Rookie of the year, and the Pocono Mountains 150 race winner in 2012. In total Coulter made 91 NGOTS starts, 1win, 19 top five’s, and 43 top ten’s. Coulter also has a feature in the Carolina Clash Super Late Model Series and the Ultimate Super Late Model Series in a dirt super late model. Similarly, after recovering from a horrific wreck in the Truck Series in 2015, Theriault brought Ken Schrader his first Championship in 2017. His dedication to their success paid off with a final count of seven wins, 16 top-five’s, and 19 top-ten finishes in 20 starts. Theriault's consistency marked his place in ARCA history as the only driver to win on a short track, superspeedway, dirt track, and road course in one season. In addition to the overall championship, Theriault captured the Bill France Four Crown, General Tire Superspeedway Challenge, Sioux Chief Short Track Challenge, and the S&S Volvo Laps Completed special awards.