Joey Coulter No. 22 Steak-umm Chevrolet Silverado Event Preview

3/27/2012 Joey Coulter No. 22 Steak-umm Chevrolet Silverado Event Preview

This Week's Steak-umm Chevrolet at Martinsville Speedway ... Joey Coulter will pilot Chassis No. 003 from the Richard Childress Racing NASCAR Camping World Truck Series stable in this weekend's Kroger 250. This RCR racer was reconstructed after the 2010 season from a No. 3 into a No. 22 Chevrolet for Coulter in 2011. The No. 22 machine saw on-track action on four occasions during Coulter's rookie season at both Martinsville Speedway events where Coulter started 23rd and finished 17th (March) and started 12th and finished fifth (October). Coulter also competed with the No. 003 at Lucas Oil Raceway in July (started third, finished seventh) and New Hampshire Motor Speedway in September (started third, finished 11th).

Martinsville Stats ... Coulter has two previous starts at Martinsville Speedway. In the fall race last year at the half-mile race track, Coulter started 12th and finished fifth for his career-first top-five finish at the speedway. The Mechanical Engineering student has completed 100 percent of the contested laps earning an 11th-place average finishing position coupled with a 17.5 average starting position.

Loopy in Martinsville ... Coulter holds some impressive stats at the Martinsville, Va., facility. He leads the category of most quality passes with 79 passes made, positioned fourth fastest green-flag speed, sixth fastest driver early in a run and eighth fastest on restarts. The 21-year-old driver has run 75 percent (340 of 450 laps) in the top-15 and has an average driver rating of 87.

Introducing Steak-umm ... Steak-umm Company is a maker of frozen convenience foods including Steak-umm Sandwich Steaks, the best-known sandwich steak brand in the country, and Steak-umm Burgers, a line of ready-to-cook beef patties that go from freezer to table in as little as 12 minutes. Steak-umm is virtually synonymous with sandwich steaks and played a key role in turning the regional Philly Cheese Steak sandwich into standard fare on American dinner tables. The company is headquartered in Reading, Pennsylvania. For more information, visit http://steakumm.com.

Goin' Back Home ... The engine tuner on the No. 22 Steak-umm Chevrolet, Justin Adkins, grew up 15 minutes from Martinsville Speedway in Ridgeway, Va. Adkins is a member of the ECR team in his second full season with the organization.

Meet the Driver ... Coulter is scheduled to participate in the Camping World Truck Series autograph session at Martinsville Speedway on March 30. He will sign for gathered fans beginning at 4 p.m. in the Hospitality Village located above the fourth-turn area of the track. Coulter will also make an appearance at Kroger located at 240 West Commonwealth Blvd. in Martinsville Va., following the Camping World Truck Series autograph session. The 2011 Sunoco Rookie of the Year will sign autographs starting at 6 p.m. at Kroger.

Slingin' Dirt ... During the break between Speedweeks and this weekend's race at Martinsville Speedway, Coulter has taken on a new hobby dirt racing. Coulter's most recent escapade on dirt was at Volunteer Speedway in Bulls Gap, Tenn. The 21-year-old won the Pro Late Model class in only his second-career dirt outing and his first at the Volunteer Speedway. Coulter drives the No. 2 Wolf-Pack Racing entry.

JOEY COULTER QUOTES:
In the fall race at Martinsville Speedway, you started 12th and finished fifth. What do you expect going back there this weekend?
"I'm excited to get back behind the wheel of the No. 22 Chevrolet. I think finishing fifth the last time we were there has given us a lot of momentum going back to Martinsville Speedway. We had a fast truck at Daytona International Speedway, and I know Harold (Holly, crew chief) and the guys have built another good truck for this weekend's race."

What have you done with your month off from the Truck Series?
"I've actually started running some dirt racing with Wolf-Pack Racing. I ran a few weeks back in Bulls Gap, Tenn., and won my first dirt race. It was really cool. I have some other races that I'll be running later in the season."