Black Rifle Coffee Company Partners with Joey Coulter and Rum Runner Racing In 2017

1/12/2017 Black Rifle Coffee Company Partners with Joey Coulter and Rum Runner Racing In 2017

January 12th, 2017 (Troutman, NC)- There is no doubt that this year’s schedule for Rum Runner Racing and driver Joey Coulter is intense. In addition to running the 50 plus races in the World of Outlaws Craftsman Late Model Series schedule, CIV will also compete in other major late model events throughout the year. 

To help with the long days and nights racing and driving to the next track, Rum Runner Racing and Joey Coulter are proud to announce their fulltime partnership with Black Rifle Coffee Company. Owned and operated by United States Army Veteran Evan Hafer, Black Rifle Coffee Company is the result of his two strongest passions. Firearms and coffee. His passion is easily seen in the high quality of the coffee that he brews and his support for all military veterans, especially those that he has hired. 

“Black Rifle Coffee Company looks forward to supporting Joey Coulter and Rum Runner Racing.  We’ll be the caffeine fuel behind Joey and his team, and look forward to a successful, prosperous season for both parties.”-Evan Hafer-

Like many of the partnerships that Coulter has forged, this one makes sense. The competitors and the fans that follow dirt late model racing are ready for this kind of coffee, and Rum Runner Racing is ready to bring it into the market. Racing in general is one of the most patriotic sports in the country. Bringing a company in that supports our military and brews great coffee has tremendous potential for Black Rifle Coffee and Rum Runner Racing.

“This has got to be one of the coolest partnerships that I have been a part of. Everyone at Black Rifle Coffee Company is serious about their coffee and their guns. We are serious about racing, and because of our schedule, we don’t joke around when it comes to coffee. We work hard, play hard, and sleep when we can. When the back door drops on the trailer, we have to be awake and on our game. Kickass coffee and our passion for racing is how we do it. We are very glad to have Black Rifle Coffee Company on board for this season.” -Joey Coulter-

Visit and use special code 2017BRCCRumRunner for an exclusive Rum Runner Racing discount. Be sure to follow BRCC on twitter, facebook and Instagram as well. 

Keep up with CIV and Rum Runner Racing at and for news, schedules, and media. Check out CIV on twitter, facebook, and Instagram too.